ZEISS Introduces SFL 30 Ultra Compact Binoculars in India


ZEISS, a pioneer in lens manufacturing, has introduced the SFL 30 binocular in India as part of its Smart Focus Lightweight (SFL) portfolio. According to Zeiss, the new ZEISS SFL 30 is the most compact and lightest member of the ZEISS SF product family.

The new binoculars are available in ZEISS SFL 8×30 and 10×30 configurations. These are designed for nature and wildlife enthusiasts as well as travellers in India, as they fit easily into any bag, backpack, or jacket.

Because of a smaller lens diameter, thinner and more closely spaced lens elements, and a rugged and durable magnesium housing, the ZEISS SFL 30 is up to 23% lighter than comparable models.

This binocular uses the UHD definition concept for image quality, which ensures the highest level of detail and reproduces colours with natural fidelity thanks to special coatings, high-quality glass types, and improved optical design. It also has a high degree of light transmission and T* multicoating, which allows for precise imaging.

SmartFocus and a conveniently placed larger focusing wheel allow users to focus quickly and precisely even when wearing gloves. Because of its large exit pupil and redesigned eyecups, the ZEISS SFL 30 is as easy on the eyes as a pair of much larger, high-performance binoculars.

Pricing and Availability

The ZEISS SFL 8×30 will be available from retailers starting in April 2023, while the availability of the SFL 10×30 hasn’t been confirmed yet. The prices of these binoculars will be revealed based on requests, said the company.

Commenting about the launch, Kunal Girotra, Business Head, of Consumer Products at ZEISS India said,

There has been a consistent rise in the number of nature enthusiasts and hobbyists community wanting to get closer to nature as a means of escaping from the confines of their hectic lives. Further, a spike in adventure tourism, wildlife & nature photography in the country in the last few years is adding to the demand for binoculars in India.

In line with this trend, we have launched ZEISS SFL 30 Ultra Compact Binoculars for consumers in India and globally. As a company, it is our constant endeavour to bring people closer to nature by offering best-in-class product solutions. Our latest launch is yet another strategic addition to the existing binoculars portfolio that will cater to the needs of both hobbyists and professionals in India.

When observing nature, sometimes even a few seconds can be crucial in order not to miss the perfect moment. Hence, a lightweight and compact handy lens for nature & wildlife enthusiasts become a must-have in their kits.

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